Could Tencent Topple Momo as the “Tinder of Asia”?

Could Tencent Topple Momo as the “Tinder of Asia”?

The Chinese technology giant has revealed three brand brand brand brand brand brand new dating apps in the last month or two.

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Tencent (OTC:TCEHY) guidelines China’s mobile messaging market with WeChat, which acts 1.15 billion month-to-month users that are activeMAUs). Its ecosystem of more than a million “mini programs” allows users to look, purchase meals, play games, hail trips, make re re payments, and much more — all without ever making the application.

Meanwhile, Momo (NASDAQ:MOMO) may be the online that is top platform in Asia. Its namesake application started off as a social network software|networking that is social}, but gradually developed in to a platform for internet dating and live videos.

Momo’s smaller software, Tantan, is basically a clone that is chinese of Group’s Tinder. Momo’s core application had 114.1 million MAUs last quarter, and 13.4 million of them purchased gifts that are virtual subscribed to premium dating services on Momo and Tantan.

Image supply: Getty Pictures.

Both of these businesses are not considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous movie dating app called Maohu (“Catcall”), a Tinder-like application called Qingliao (“Light Chat”), and a reboot of their Pengyou (“Friends”) app as a myspace and facebook having an dating feature that is opt-in.

What’s Tencent up to?

WeChat’s MAUs expanded 6% yearly final quarter, but it is just a matter of minutes before this ubiquitous “super software” runs away from space to cultivate in Asia. Meanwhile, Gen Z-oriented competitors like ByteDance’s TikTok and Bilibili are attracting younger users, while WeChat seems shackled to its reputation as an application for older users.

A present research by research firm Jiguang discovered that simply 15% of Chinese users created posted day-to-day updates on WeChat, compared to 57% of users created. That is much like the generation gap between Twitter and Instagram in Western markets, where parents saturated the former and sent teens scurrying toward the latter. WeChat is also commonly considered a “work application,” since supervisors make use of it to help keep track of their workers.

To http://www.datingrating.net/jpeoplemeet-review/ put it simply, Tencent requires brand new how to achieve younger users, and Momo’s streak of double-digit income growth shows that online dating sites is nevertheless a market that is fertile.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established throughout the summer time, lets users talk anonymously with strangers while donning masks that are digital. Male users can wear the mask for at the most five full minutes, while feminine users can wear a mask indefinitely. When an individual eliminates his / her mask, beauty filters are used immediately into the real time film.

Qingliao, that was introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but does not follow the swiping mechanic of these two apps. Alternatively, it just provides two alternatives from the side that is right of profile — someone to “like” it, and another to dismiss it.

Its primary page shows a carousel of possible matches, and users can scroll right down to see information that is additional a individual’s career, academic back ground, hobbies, location, and social media marketing postings. The matches are refreshed every 18 hours. The software is being tested for an invite-only foundation.

Image supply: Getty Photos.

Pengyou, that was relaunched in mid-December, can be an updated type of an adult social network software that was discontinued. The newest application resembles Instagram featuring its principal feed of solitary pictures, nonetheless it splits its feed into three groups — buddies, peers, and folks whom reside in the exact same town.

Users have to validate their identities with individual qualifications, and additionally they can opt-in for dating matches. This approach that is subtle comparable to Twitter’s opt-in strategy with Twitter Dating. Like Qingliao, Pengyou continues to be being tested on an basis that is invite-only.

Should Momo be concerned?

Tencent plainly wants to leverage the potency of its WeChat and QQ ecosystems to gain fresh footholds within the online market that is dating. this might be bad news for Momo, which struggled with decelerating development in MAUs and revenue throughout the previous 12 months:

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